So does this count as a political donation by the NY Times?

If Tapper's numbers are correct, MoveOn.org paid just 38.89% of a full-cost, nationwide ad, or a 61.11% discount off of a full-rate ad. While I'm fairly certain that nobody pays "sticker" prices, 61% off seems a rather sweet deal.

If this was to a political campaign, would this count towards donation limits? I assume that campaigns take out ads, but does the NY Times charge everyone the same amount for ads.